About — WLNB

[ Yea, it’s me. ] I like my own style
BTW, this is a sticker. So, wanna stick around and have some fun?

Thank you so much for visiting WLNB!

This is Louise Cao, originally from China, my Chinese name is 「倩楠 (Qiannan)」. I recently graduated from Pratt Institute in NYC, where I focused on digital design and pushed myself to explore new creative directions. Before that, I spent over five years working as a digital designer in Shanghai, leading projects for brands like Leica, Hennessy, and Sephora.

Over the years, I’ve also had the chance to help a startup launch their first social platform 「 Mapo 」, and collaborated with TITIKA ACTIVE on optimizing their brand identity and marketing visuals. Projects like these are why I love what I do. I get to build, explore, and bring ideas to life.

Design, for me, isn’t just a job, it’s something I see myself doing for life. I’m always curious about what else is out there, what more I can create, and how far I can push my boundaries in this field.

WLNB is where I experiment, reflect, and share what I love.

And yes, work life never balances. But so what? At least I found what I truly love. It’s a little chaotic, a little bold—but always authentic.

Thanks for being here. Stay curious.

“ The first rule of Fight Club is —— ”

Woooooo! Fight Club!!! My all-time favorite movie

There’s something about its chaos, raw honesty, and refusal to follow the rules that really stuck with me. It’s not just a story about rebellion—it's about identity, control, letting go. In a way, it reminds me of the creative process. Design, like Fight Club, isn’t always clean or pretty. Sometimes it’s messy, uncomfortable, and full of questions—and that’s exactly what makes it powerful.

I once made a parody short film inspired by Fight Club. Totally self-made, a little ridiculous, and a lot of fun. Feel free to check it out. :p